I know that this will not go over well with my hubby, how will he be able to keep track of 3 shows at the same time? And hockey fans at playoff time? There will be rioting in the streets. The insidiousness of this technology know no bounds, CBC will find some way of using it while Don Cherry is blathering on, forcing his xenophobic idiocy on the innocent hockey-viewing public. Yes Don, we need to take advice from a man that can't count to 5. Go Ice Dogs!
I think blaming Tivo and PVRs is a rather easy excuse. There's a reason commercials sound louder and "don't touch that dial" has been a catchphrase for so long.