Scarf, hat, mitts, jacket and guess what? That mythical 'wind chill' means nothing. When it's -28 it is -28. It is not -35. It might feel like that if you go out in the above-mentioned t-shirt, but IT ISN'T.
Plug your freaking car in, and it will start in the morning. It's February, this is the way the weather always is in February. It's not new.
Wear boots, and if you're wearing sneakers and slip, you have no right to sue anybody. You are an idiot.
When did it become an urgent news story to tell the people of Ottawa to bundle up when it goes to -28C? Having some dumbass talking head harass police, doormen and traffic crews doesn't make their job any better, make them any warmer or qualify as a newsworthy item.
*I do understand that there are some who do not possess this common sense, but telling them in a newscast probably won't change anything.